Karryon Team Dashboard — June 2026 (Locked)

The Story — June 2026 (Locked)

244K

Page Views

▼ 21.1% vs May 2026 June 2026 (Locked)

$322K

Trading Income (Xero, ex-GST)

▲ 268% of pro-rata $120K NIN $1.7K · Ads $304.1K · Lux $12K

$386.3K

Pipeline (HubSpot)

▲ 16 active · 386320.0× cover June 2026 (Locked) · Q4 FY25/26

328K

eDM Recipients

▲ 39.8% open · 39 campaigns June 2026 (Locked)

1.6K

Storytelling

Editorial

GA4 · Live

June 2026 (Locked) · vs May 2026 · vs June 2025

Data integrity flag — Singapore bot traffic

Singapore sessions jumped 12,249 → 63,108 (+415% MoM), almost entirely Direct/(none) with landing pages clustered on /page/2/, /page/3/, /page/4/… — a textbook crawler signature, not human readers. SG is now 29.6% of all sessions (was 8.9% in Apr). The headline KPIs below include this traffic; the "ex-Singapore" figures show the genuine human-Karryon growth, which is more like +13–20% MoM.

Page Views

244K

▼ 21.1% MoM (all traffic)

vs May 2026: 309K page views

Unique Users

145K

▼ 23.2% MoM (all traffic)

vs May 2026: 189K users

Sessions · Engagement

169K

▼ 22.9% MoM (all traffic)

vs May 2026: 220K sessions

Page Views — Monthly Trend

FY25/26 full-month trend · Jul peak 446K · Nov 372K · Feb 313K · Apr 226K · May 307K · Jun LOCKED at 244K (−20.5% MoM)

Month	Page Views	Users	PV/User
Jul 25	446K	269K	1.66
Aug	406K	243K	1.67
Sep	235K	124K	1.90
Oct	240K	127K	1.89
Nov	372K	224K	1.66
Dec	302K	170K	1.78
Jan 26	220K	121K	1.81
Feb	313K	197K	1.59
Mar	261K	140K	1.87
Apr	217K	121K	1.79
May 26 (LOCKED)	307K	187K	1.64
Jun 26 (LOCKED)	244K	145K	1.68
Jul	30.7K	20.1K	1.53
Jun 26 (LOCKED)	244K	145K	1.68

User Acquisition — June 2026 (Locked)

Total sessions: 169K ▼ 22.9% MoM

Channel	Sessions	MoM	YoY
Direct	75.7K	▼ 31.8%	▼ 43.4%
Organic Search	28.5K	▼ 36.8%	▼ 78.5%
Organic Social	10.8K	▼ 38.2%	▼ 44.7%
Email	12.0K	▼ 18.8%	▼ 1.9%
Paid Social	19.7K	▲ 41.6%	▲ 163.9%
Unassigned	22.1K	▲ 58.8%	▲ 152.0%
Referral	2.0K	▼ 33.6%	▼ 42.2%

Device Breakdown — June 2026 (Locked)

GA4 · Sessions by device category

Device Detail — June 2026 (Locked)

vs May 2026 · vs June 2025

Device	Sessions	Share	MoM	YoY
Mobile	68.8K	40.2%	▼ 24.7%	▼ 70.5%
Desktop	98.6K	57.5%	▼ 19.5%	▲ 44.4%
Tablet	3.9K	2.3%	▼ 24.8%	▼ 79.3%

Desktop-led this month — 57.5% of sessions from desktop, 40.2% mobile. Crawler traffic (Singapore + China) is desktop-based and inflates desktop share; the real trade audience skews mobile.

Geography — Top 10 Countries · June vs May

GA4 sessions by country · Australia still leads; China + Singapore crawler traffic persists

Country	May sess	Jun sess	MoM	Jun share
🇦🇺 Australia	102K	78.4K	−23.4%	47.1%
🇨🇳 China ⚠	10.0K	28.1K	+181.6%	16.9%
🇸🇬 Singapore ⚠	63.1K	27.4K	−56.6%	16.4%
🇺🇸 United States	19.0K	16.9K	−10.9%	10.2%
🇳🇿 New Zealand	4.4K	2.8K	−35.5%	1.7%
🇬🇧 United Kingdom	3.3K	2.1K	−35.4%	1.3%
🇩🇪 Germany	1.7K	1.4K	−16.4%	0.8%
🇳🇴 Norway	1.1K	1.4K	+20.7%	0.8%
🇨🇦 Canada	1.4K	961	−30.1%	0.6%
🇳🇨 New Caledonia	0	956	new	0.6%

Strip Singapore → real AU+US trade audience (KO's actual market) grew ~28% MoM, which matches the editorial story honestly.

Direct Traffic Composition — June 2026

All 75.8K "Direct" sessions by country · 35.2% Singapore + 24.1% China (crawler signature)

Country (via direct/(none))	Jun sess	% of Direct	Likely source
🇸🇬 Singapore	26.7K	35.2%	Crawler ⚠
🇨🇳 China	18.3K	24.1%	Crawler ⚠
🇦🇺 Australia	13.0K	17.1%	Real / app
🇺🇸 United States	9.7K	12.8%	Mixed
🇳🇴 Norway	1.3K	1.7%	Crawler
🇳🇨 New Caledonia	936	1.2%	Real (NC)
Other 25+ countries	5.9K	7.8%	Mixed

SG landing-page signature: Top SG pages are /, /page/2/, /page/3/, /page/4/… /page/8/ — a crawler walking WP archive pagination, no human reads pages 2–8 sequentially. Recommendation: add a GA4 bot filter or IP-allowlist exclusion for the SG ASN range before partner-facing reports go out.

eDM & Newsletters

Campaign Monitor · Live

June 2026 (Locked) · vs May 2026

Campaigns Sent

39

▲ 18.2% MoM

vs May 2026: 33 campaigns
Daily + Luxury + Direct Offer

Emails Sent

328K

▲ 8.6% MoM

vs May 2026: 302K sent

Open Rate

39.8%

▲ 9.7% MoM

vs May 2026 · 130,734 unique opens

Click Rate

3.3%

▼ 7.9% MoM

vs May 2026 · 10,783 total clicks

Unsubscribes (list cumulative)

1,068

Across 3 lists

Rate: 6.23% of total list · Active subs: 16,086
Well below industry avg

eDM Performance — June 2026 (Locked)

Open rate & click rate by campaign type · Luxury consistently outperforms

Type	Sends	Vol.	Open	Click
Daily News	26	266K	41.4%	3.6%
Luxury	4	5K	53.2%	6.1%
Direct Offer	6	26K	21.4%	0.8%
Saturday	0	0	0.0%	0.0%
Breaking	3	32K	39.7%	2.5%
Total	39	328K	39.8%	3.3%

Subscriber Lists — June 2026 (Locked)

June 2026 · Campaign Monitor

List	Active	MoM	Net adds
Daily Newsletter	10,523	▼ 1.2%	+2 this month
Direct Offers	4,353	▼ 0.9%	+0 this month
Luxury Unpacked	1,210	▼ 1.4%	+0 this month
Event Subscribers	815	—	stable
Marketing Insights & Key Sales	312	—	stable

Total: 17,231 subscribers across 5 lists ▼ 1.2% YoY N/A — migrated from HubSpot Jan '26

Top eDM Campaigns — June 2026 (Locked)

June 2026 · Ranked by Campaign Monitor score

Niche is Nice 2026 eDM 25 June24.347.46% / 12.28%

Luxury eDM - 10 June 202618.850.49% / 8.95%

Fri, 5 Jun 202613.945.12% / 7.37%

Luxury eDM - 17 June 202613.450.04% / 6.41%

Luxury eDM - 24 June 202611.461.39% / 4.46%

Format: Open rate / Click rate

Organic Social

Meta + LinkedIn API · Live

June 2026 (Locked) · vs May 2026 · Facebook · Instagram · LinkedIn

LinkedIn API · Live Combined: 178K impressions · 17,344 followers · June 2026

Platform Views — June 2026 (Locked)

Organic post impressions · Meta retired page reach · Excludes FB paid (see Meta Ads)

Platform	Impressions	% Share
Facebook (Organic)	447K	63.2%
LI: Karryon	164K	23.1%
Instagram	81.9K	11.6%
LI: Luxury Unpacked	14,572	2.1%
Total	804K	100%

LinkedIn Engagement — Monthly Trend

Reactions + comments + shares per month · Karryon + Luxury Unpacked · LinkedIn API · Jun LOCKED

Month	KO Eng.	LU Eng.	Combined
Oct 25	2,704	518	3,222
Nov	1,828	227	2,055
Dec	1,192	222	1,414
Jan 26	1,099	591	1,690
Feb	1,996	464	2,460
Mar	2,363	794	3,157
Apr	1,675	389	2,064
May	1,816	563	2,379
Jun (LOCKED)	2,326	462	2,788

#	Post	Reach	React.
1	Talk about a famil with serious bragging rights. Five Australian travel advisors are currently road-tripping California	1.6K	88
2	Brisbane Airport and China Southern hosted 9 Flight Centre Travel Group consultants on an immersive end-to-end experienc	1.3K	30
3	A new tourism tax designed to help fund Fiji Airways has drawn swift opposition from Fiji's tourism industry. Full story	1.2K	45
4	Qantas' Northern Territory routes are changing with Alice Springs-Melbourne suspended and Darwin-Singapore shifting to s	774	42
5	Jetstar will suspend two Qld-NZ routes from 24 Oct. Full story - https://ap1.hubs.ly/y0_2XS0	752	4
6	Movers + Shakers: CATO has named G Adventures' Sean Martin as Committee Chair following CATO's merger with ATIA. Get the	606	187
7	Want to sell more Las Vegas? 🎰 Lead with experiences, not just accommodation. Bundle event tickets early. Position Vega	426	45
8	Last night’s gathering of Council of Australian Tour Operators members and stakeholders in Sydney might not have been th	426	13
9	Flight Centre Travel Group has been named among the Top 10 Inspiring Workplaces in Australasia. Details - https://ap1.hu	388	40
10	Helloworld Hunter Travel Group has been crowned Helloworld Travel Agency of the Year (Multi-Store) National Winner for 2	345	48

#	Post	Reach	React.
1	@Qantas will suspend Alice Springs-Melbourne flights indefinitely and shift Darwin-Singapore to seasonal services as ris	915	9
2	Movers + Shakers: @cato.travel.au has named @gadventures Sean Martin as Committee Chair following CATO's merger with @at	569	17
3	Australian cave diver and specialist anaesthetist Dr Richard Harris OAM will join @aurora_expeditions Antarctic voyages	507	14
4	Global Touring restructures leadership across its @backroadstouringco, @topdecktravel and @grasshopperadventures brands,	457	3
5	@luxperience_au is moving to one of Sydney's most striking venues. The Southern Hemisphere's luxury travel trade forum w	386	16
6	Last night’s gathering of Council of Australian Tour Operators members and stakeholders in Sydney might not have been th	349	3
7	You see the airfare sale. You click. But the deal is not on your dates, not to your city, or barely there at all. So ar	295	2
8	Aussies didn't wait for the Socceroos to qualify before booking their @FIFA World Cup 2026 trip. New data shows search	293	6
9	An overseas emergency is bad enough. But what if your call for help drops, or costs a fortune? Australia’s largest trave	292	5
10	@sydneyairport 2026 Lost Property Auction is now live with more than 2,300 unclaimed items, aiming to raise $200,000 for	260	6

#	Post	Date	Eng.
1	Envoyage AU will stage its national conference in Cairns, bringing i...	602	7
2	Globus family of brands \(GFOB\) has appointed luxury retail and comm...	526	7
3	Journey Beyond has appointed @[Roland Ah Chee](urn:li:person:B5G1nt...	497	14
4	Qatar Airways is set to return to Canberra later this year, completing...	341	6
5	APT Travel Group has become the latest in a long list of businesses i...	204	6
6	First Class is coming to Air India Limited's Melbourne-Delhi route f...	111	0
7	Neil the Seal has become a Tasmanian social media star, but a @[Monash Universit	62	0
8	This city is now Australia's most popular winter break destination for 2026 as @	12	0
9	Play on! Visit California President & CEO Caroline Beteta says Califo...	0	0
10	Australia’s Working Holiday visa fee has jumped 25% to $840, sparking industry c	0	0

Competitive Landscape

Similarweb · 28d to Jul 02

† Similarweb is a manual 28-day trailing export. This read covers 05 Jun–02 Jul 2026, so it runs a few days past the June calendar-month lock — it is the latest available competitive snapshot for this meeting, not a strict June figure.

Last 28 days (as of Jun 27, 2026) · vs Travel Weekly · Travel Daily · Latte Luxury · Travel Talk

Worldwide Visits (28d to Jul 02)

#2

KO 159K · Travel Daily 183K now leads · Travel Weekly 83K · Latte 32K · TT 0.5K · TD overtook KO on raw volume this window

Similarweb AU Country Rank

#1

KO #14,491 vs TW #25,220 · TD #30,422 · Latte #194,105 — KO holds the best AU rank in the trade group (improved from #15,553 at Jun 27)

Visits Over Time · 28 days to Jul 02 (trailing benchmarking)

Worldwide · Weekly visits · All traffic

Total Visits · 28 days to Jul 02

Worldwide · Travel Daily 183K · Karryon 159K · TW 83K · Latte 32K · TT 0.5K

Page Views · 28 days to Jul 02

Worldwide · Karryon 224K · TD 197K · TW 126K · Latte 45K

Top Countries (Group) · 28 days to Jul 02 (trailing benchmarking)

Group traffic share by country (5-site composite)

Competitive Share by Country · 28 days to Jul 02 (trailing benchmarking)

Group traffic share split · Who owns each market

Geographic Detail · 28 days to Jul 02 (trailing benchmarking)

Top 5 group markets · AU eased to 47.41% group share · US rising to 15.47% · Vietnam, UK, Canada hold top 5iland, SA, NZ)

Country	Group share	Visible site segments	vs Jun 27
🇦🇺 Australia	47.41%	3 sites: 47.2% / 34.3% / 14.8%	▼ from 50.08%
🇺🇸 United States	15.47%	3 sites: 31.8% / 30.6% / 33.3%	▲ from 13.21%
🇻🇳 Vietnam	5.88%	3 sites: 58.4% / 24.8% / 11.3%	▲ from 5.38%
🇬🇧 United Kingdom	5.29%	3 sites: 41.7% / 11.9% / 38.0%	▲ from 4.59%
🇨🇦 Canada	2.88%	3 sites: 37.1% / 25.7% / 37.2%	▼ from 4.35%

Engagement Comparison · 28 days to Jul 02

Travel Daily leads raw visits this window · KO leads duration, bounce, page views & AU rank (#14,491 vs TW #25,220)

Metric	Karryon	Travel Weekly	Travel Daily	Latte	Travel Talk
28-day Visits	159,123	82,615	183,178	31,610	502
Daily Avg Visits	5,683	2,951	6,784	1,129	21
Visit Duration	2:58	0:19	1:27	0:15	2:40*
Pages / Visit	1.41	1.53	1.04	1.43	4.20*
Bounce Rate	41.9%	51.2%	65.8%	50.5%	44.2%
Page Views (daily)	7,985	4,515	7,050	1,618	88
AU Country Rank	#14,491	#25,220	#30,422	#194,105	—
Device — Mobile	42.5%	66.9%	1.6%	47.8%	0%
Device — Desktop	57.5%	33.1%	98.4%	52.2%	100%

*Travel Talk metrics inflated by tiny sample (502 visits in 28 days)

Key Insights · 28 days to Jul 02

Competitive highlights · Trends · What to watch in Q4 FY25/26

✔ AU country rank still #1 — KO #14,491 vs TW #25,220 · TD #30,422 · Latte #194,105. KO improved from #15,553 at Jun 27 and holds the best AU rank in the trade group — the crown we keep even as Travel Daily overtook us on raw worldwide volume.
⚠ Australian share split — within the group's Australian audience the visible segments are 47.2% / 34.3% / 14.8% (Similarweb doesn't label which site owns each segment). AU eased to 47.4% of group traffic (from 50.1% at Jun 27) as the US share rose.
⚠ Travel Daily overtook us on raw volume — KO now #2 — TD 183K visits vs KO 159K (28d to Jul 02). At Jun 27 KO led (161K vs TD 148K); TD surged ~24% while KO held roughly flat. Travel Weekly 83K, Latte 32K, Travel Talk dormant at 502. We keep the AU-rank and engagement crowns — not the raw-volume one.
Engagement leadership intact — visit duration 2:58 (TD 1:27, TW 0:19), bounce 41.9% (lowest of the group), daily page views 7,985 (TD 7,050, TW 4,515). Travel Daily wins raw visits, but its readers bounce at 65.8% and stay 1:27 — KO readers stay longest and read deepest.
✔ Engagement held vs Jun 27 — duration 3:03 → 2:58, bounce 42.2% → 41.9% (marginally better), pages/visit 1.40 → 1.41. No quality erosion despite Travel Daily's volume push — the audience we hold is high-intent.
Geo mix shifting — Vietnam (5.9%), UK (5.3%) and Canada (2.9%) hold the group's top 5, with the US climbing to 15.5%. AU eased to 47.4% group share (from 50.1% at Jun 27).
Top referrals to KO — maldives.at (10.5%), app.locuselite.com (10.5%), streem.com.au (8.7%, PR), bloggers.feedspot.com (5.6%). Referral mix broadened vs last read — maldives.at no longer dominates.
Device split — KO 57.5% desktop / 42.5% mobile. TW mobile-heavy (66.9%), TD almost entirely desktop (98.4%) — its volume is desktop-driven. KO sits in the balanced middle.

Partnerships & Revenue

Xero + HubSpot · Live

Revenue: June 2026 (Xero + HubSpot) · Paid Social: June 2026 (Meta Ads API) · Q4 FY25/26

Closed Won — Jun

$247K

5 deals · June 2026

June 2026 · ex-GST

Pipeline Value

$386.3K

15 partners

15 active deals · Mastercard $36.5K leads

Top Partners (June 2026 (Locked))

Qantas Airways

$165.0K

Qantas Airways $165.0K
Julie King and Associates: $22.0K

Trading Income — FY25/26 Monthly

FY25/26 · Xero ex-GST · Stacked by revenue stream · Avg $183K/mo

Active Pipeline

$386.3K across 16 deals · HubSpot · Showing open deals by value

Closed Won — June 2026 (Xero)

Xero invoiced ex-GST · Ad Sales $304,116 + NIN $1,745 = $305,862 · Top 5 partners by revenue shown

Paid Social

Meta Ads API · Live

June 2026 (Locked) · All active campaigns · Facebook + Instagram

Total Ad Spend

$7.8K

▲ 30.9% vs May 2026

vs May 2026: $5,962 · CPM $5.88

Impressions

1.33M

▲ 44.3% vs May 2026

vs May 2026: 920K impressions · account-level pull

Link Clicks

30.8K

▲ 16.7% vs May 2026

vs May 2026: 26.4K clicks · CTR 2.32% · CPC $0.25

Landing Page Views

—

Pending data refresh

Apr full: 15.1K · Jun LPV pending Meta API field add

Post Engagements

—

Pending data refresh

Apr full: 207.6K engagements
Jun breakdown pending

Video Views

—

Pending data refresh

Apr full: 180.1K · Jun pending

Unique Reach

742.1K

▲ 71.8% vs May 2026

vs May 2026: 432K reach · Frequency 1.79x

Cost per Engagement

—

Pending data refresh

Apr full: $0.054/eng
Jun CPE pending engagement-field refresh

Top Paid Partners — June 2026 (Locked)

Campaigns active in June 2026 · ranked by impressions · 8 partners

Partner / Campaign	Spend	Impr.	Reach	Clicks	CTR
Regent Seven Seas (RSSC) Direct Offer social 3 Jun	$250	203K	65.5K	172	0.1%
Vegas Sponsored Social Awareness 1 Jun	$350	185K	101K	339	0.2%
Tourism New Zealand Sponsored Social 8 June	$350	167K	96.8K	266	0.2%
Hartmann sponsored social post 11 Jun 2026	$350	123K	87.6K	169	0.1%
Wendy Wu Sponsored Social 8 June	$350	63.7K	33.7K	995	1.6%
Back-Roads Touring Sponsored Social 2 June	$349	56.1K	25.6K	1.6K	2.9%
HLO Viva Holidays Tennessee Editorial Boost 16 Jun	$250	32.9K	16.8K	1.1K	3.3%
Journey Beyond The Ghan Editorial June 2	$250	32.9K	20.9K	2.5K	7.7%

Campaign Spend — June 2026 (Locked)

By partner · June 2026 active campaigns · Meta Ads API

The Story — June 2026 (Locked)

Storytelling

Editorial

Page Views — Monthly Trend

User Acquisition — June 2026 (Locked)

Device Breakdown — June 2026 (Locked)

Device Detail — June 2026 (Locked)

Geography — Top 10 Countries · June vs May

Direct Traffic Composition — June 2026

Top 25 Stories — June 2026 (Locked)

eDM & Newsletters

eDM Performance — June 2026 (Locked)

Subscriber Lists — June 2026 (Locked)

Top eDM Campaigns — June 2026 (Locked)

Competitive Landscape

Visits Over Time · 28 days to Jul 02 (trailing benchmarking)

Total Visits · 28 days to Jul 02

Page Views · 28 days to Jul 02

Top Countries (Group) · 28 days to Jul 02 (trailing benchmarking)

Competitive Share by Country · 28 days to Jul 02 (trailing benchmarking)

Geographic Detail · 28 days to Jul 02 (trailing benchmarking)

Engagement Comparison · 28 days to Jul 02

Key Insights · 28 days to Jul 02

Karryon KOLAB

Partnerships & Revenue

Trading Income — FY25/26 Monthly

Active Pipeline

Closed Won — June 2026 (Xero)

Paid Social

Top Paid Partners — June 2026 (Locked)

Campaign Spend — June 2026 (Locked)

The Story — June 2026 (Locked)

Storytelling

Editorial

Page Views — Monthly Trend

User Acquisition — June 2026 (Locked)

Device Breakdown — June 2026 (Locked)

Device Detail — June 2026 (Locked)

Geography — Top 10 Countries · June vs May

Direct Traffic Composition — June 2026

Top 25 Stories — June 2026 (Locked)

eDM & Newsletters

eDM Performance — June 2026 (Locked)

Subscriber Lists — June 2026 (Locked)

Top eDM Campaigns — June 2026 (Locked)

Organic Social

Platform Views — June 2026 (Locked)

LinkedIn Engagement — Monthly Trend

Top Facebook Posts — June 2026 (Locked)

Top Instagram Posts — June 2026 (Locked)

Top LinkedIn Posts — June 2026 (Locked)

Competitive Landscape

Visits Over Time · 28 days to Jul 02 (trailing benchmarking)

Total Visits · 28 days to Jul 02

Page Views · 28 days to Jul 02

Top Countries (Group) · 28 days to Jul 02 (trailing benchmarking)

Competitive Share by Country · 28 days to Jul 02 (trailing benchmarking)

Geographic Detail · 28 days to Jul 02 (trailing benchmarking)

Engagement Comparison · 28 days to Jul 02

Key Insights · 28 days to Jul 02

Karryon KOLAB

Partnerships & Revenue

Trading Income — FY25/26 Monthly

Active Pipeline

Closed Won — June 2026 (Xero)

Paid Social

Top Paid Partners — June 2026 (Locked)

Campaign Spend — June 2026 (Locked)